While many users praised the speed and effectiveness of the program, there were several complaints regarding the reliability of the software and its updates. Similar to reviews on Trustpilot, reviews on SiteJabber also pointed out the apparent update issues with the CCleaner Professional. Other users claimed that CCleaner does not provide any additional benefits that Windows Defender does not already provide. Google Trends is a keyword analysis site that compares the interest in various search terms in the form of graphs. To understand how CCleaner fared with its nearest competitors in terms of interest in keywords, I used Google Trends to check the interest of search terms such as “CCleaner” and “CCleaner review” over the past 12 months in the US. Interest in the search term “CCleaner” was considerably high throughout the last 12 months and it rarely dropped below the average mark. The graph shows a minor slump in interest recently but it recovered quickly and is on its way upwards again. The consistently high interest through the past 12 months can be attributed to the numerous version updates and bug fixes that the company released during this period. Unlike “CCleaner”, the interest over time in “CCleaner review” lacks consistency and the graph managed to touch both its peak and nadir in the past 12 months. Interest was at its highest during this time last year but gradually fell below the average mark. Regular peaks and troughs define the interest in the search term making it harder to form a composite idea about it that will be consistent with the graph.

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